10 Listener Preference Profiles
by Larry Barker, Ph.D., Kittie Watson, Ph.D. and James B. Weaver Featured on ABC’s 20/20
Used and field-tested with thousands of people across the country, the LPP identifies four habitual listening responses: People-, Action-, Content-, and Time-oriented. The twenty item, self-contained format allows for easy administration. Self-scoring answer form, preference grid, and interpretation sheet provide participants with immediate feedback about listening preferences. The Facilitator Guide helps trainers, consultants and individuals facilitate, administer, and/or interpret the Listener Preference Profile instrument. It provides details about the development of, research with, and guidelines for use of the LPP. Additional information about gender differences, listener avoidance, and multiple listener preferences is also provided.
Instrument, Self-scoring Answer Sheet and Interpretation Guide