Presenting current gender communication research, this article addresses the importance of self-promotion and executive presence as well as suggests opportunities for increasing visibility in 2013. As an advocate for women-owned businesses, GWBC® and Watson are in the business of helping WBEs build their capability and skill at positive self-promotion. GWBC’s mission is to partner with women to increase their visibility and recognition for their hard work and success. It is important for women to tell their story and position themselves and their companies for even greater success.
