by Kittie Watson, Ph. D., Larry Barker, Ph. D., and Rebecca Ripley, M.S.
“Creativity involves breaking out of established patterns in order to look at things in a different way.” Edward de Bono
Leaders in today’s ever-changing, competitive environments need to think creatively and encourage their teams to do the same. Creative managers and their teams are both fluent and flexible in generating ideas. Fluency is the ability to produce a large number of ideas. Flexibility enables employees to find unusual solutions for old problems.
Since creativity contributes to business innovation, improvement, renewal and change, creativity is essential to stay ahead of the competition, respond to changing environments, design new products and services, and offer fresh, new ways of doing things. This book helps team members, supervisors, managers, and executives who want to improve their thinking skills. This 50-page booklet features field-tested, easy-to-understand tips that readers can put into practice immediately. Divided into 21 brief sections, each section can be read in 60 seconds or less. Each of the 21-day lessons features:
- A practical narrative story/thinking concept,
- Examples and illustrations,
- A thinking KEY, and
- A “Try This Today” activity.
Winning by Thinking Around is ideal for corporate trainers, consultants and coaches who want to reinforce creativity and innovation practices. It serves as a quick reference guide for team leaders, supervisors, managers and executives. It is often used to:
- Reinforce Creativity and Innovation workshops
- Remind employees to think differently
- Support online learning
- Help participants practice new behaviors and skills