Frances Baldwin - Innolect, Inc.

Frances Baldwin

Consultant / Executive Coach

As an RN, Frances worked in health care and health care education for over 35 years. She graduated from UNC-Chapel Hill in nursing and cared for patients in a variety of settings (Mission Hospital in Asheville, NC, Memorial Sloan Kettering Cancer Center in NYC, Presbyterian Hospital in Charlotte, NC, and Moore Regional Hospital in Pinehurst, NC). She obtained her MSN from Duke University and spent many years teaching nursing in the community college setting in North and South Carolina. Her career as an RN and educator naturally transitioned into Leadership Coaching and in 2010 she graduated from Georgetown University’s Executive Coaching program and established Baldwin Davis Group, and executive coaching firm.

Frances has experiences in leadership coaching working in a number of varied industries including but not limited to health care, metallurgy, insurance and financial industries, educators and graduate students, and faith communities. Through working with issues ranging from increasing self-awareness, developing emotional intelligence, strengthening leadership presence, managing work/life balance, and enhancing communication skills, Frances believes that a client is able to live a more wholehearted, productive, meaningful life.

Frances also is a Certified Daring Way Facilitator℠, leading groups in Dr. Brené Brown’s workshops (the Daring Way℠ and Rising Strong℠). In addition, as a HeartMath Coach/Mentor, Frances works with clients in managing and reversing the effects of stress which are inevitable challenges in one’s life.

From Debra

My dad instilled in me a core value that has been a cornerstone throughout my life. He said “if you can make someone’s life a little easier, a little better, a little less painful each day, you will have a very blessed and fulfilling career.” As I have matured over the years, I find this to be true, but with a little adjustment. Now I know that if I can connect with someone and through confidential appreciative inquiry in a safe environment, and can help him/her discover, strengthen, and develop leadership capabilities, this client’s life will be enriched in all aspects. And when that happens, I am so fulfilled. Thanks Dad!

Along with my one on one coaching and Daring Way℠ Workshops, I provide presentations on “Be a Positron, Not a Negatron”. I enjoy spending time playing golf and hiking the Blue Ridge and Smoky Mountains. I am a Stephen Minister Leader and work with several faith groups in the Asheville area. I have three adult children and two twin grandbabies.


Richard Ray

“I own an organization development consulting firm that works with senior and mid-level executives to improve individual and organization’s performance. I have hired Frances to work with 12 leaders in highly intense, high tech industries. Her ability to assess the clients, develop coaching interventions, and drive results are quite impressive. Feedback from my clients validated my decision to use her firm and use it again in the future.”

Sis Kilby

“Frances is incredibly gifted at listening, guiding, supporting, and offering solid solutions to enable clients to discover and create their talents to enhance not only their job performances, but relationships with their co-workers, leaders and clients.”

Angelika Sass

“I have worked with Frances for the past few months and have found her coaching to be thought provoking, awareness building and energizing. I am always amazed what a session with her can do to motivated and move me forward. Frances brings incredible positive energy, genuine curiosity, and creativity to her coaching.”