Gerald A. Bush, Ph.D.

Principal and Strategy Executive

Gary started his career as a Georgia Tech Ph.D. biochemist.  He spent 12 years as a research and strategy executive in the life science industry, eventually becoming internal advisor for corporate and business unit executive teams. This experience and his adoption of Stanford decision & risk analysis methodology was the foundation for a consultancy with the mission to teach organizations how to internalize strategic decision-making, optimization of resource allocation and realistic ways to navigate the culture change that happens when strategic decisions are made.

Operating philosophy: “I enjoy seeing our clients become the heroes for their firms, solving complex situations and enabling successful change.”

Background: Following 15 years as the founder and CEO of Decision Strategies, Inc., Gary now works with business clients who need an independent decision advisor or who want a coach for promising individuals to develop as internal consultants.  His approach to handling legal, political, product, technology, regulatory and marketing situations helps his clients address the real issues that can prevent progress. His methods put equal weight on facilitative leadership skills as well as on the quantitative tools for analyzing alternative strategies. He engages all the stakeholders to build clarity around competing perspectives and ideas, as well as confidence in addressing the risks, uncertainties and barriers to change. This creates a clear commitment to act, with the full alignment and focus of all the players in an organization.

Clients:  include global leaders in medical devices, pharmaceuticals, biotech, healthcare, airlines, logistics, oil & gas, chemicals, pipelines and utilities. Sample engagements include creation of innovative products and business models, optimized R&D portfolios, information technology investments, integration of acquisitions, effective governmental affairs strategies, resolution of labor-management issues, efficient environmental remediation practices and timely litigation-risk analysis.

Other Activities: Gary is serving as a member of the advisory board for the Georgia Tech School of Chemistry & Biochemistry in addition to some private company boards. He is a member of the Society of International Business Fellows, a leadership organization focused on the promotion of global business and trade.  He has been an invited speaker at the New York University Stern School for Business, in addition to the Society of Decision Professionals, the Institute for Operations Research and Management Sciences, and the Association of Strategy Professionals.

For fun: Gary kayaks on the Chattahoochee, keeping up with his two Chesapeakes who lead him upstream and back.  He keeps beehives to provide honey and endless observation of the amazing things bees do. Golf has become a weekly event with coaching by his son-in-law to get his score in the 80s on a regular basis. He is also vicariously absorbing a lot about cognition and learning theories as his wife Diane completes her doctorate in education.