by Michelle K. Johnston, Ph.D.; Larry L. Barker, Ph. D.; and Kittie W. Watson, Ph. D.
With effective communication as a continuous challenge for organizations, we developed The Communication Preference Profile (CPP) in 2011. The goal was to create an assessment tool to help employees better connect with each other in boardrooms, speeches, classrooms and with coaching clients to help leaders, teams, and organizations improve their performance through better communication.
The CPP is a quick and easy inventory that identifies four habitual communication styles: People, Action, Content, and Technology. After answering the 24 questions, you will learn about your strengths as a communicator and your opportunities for improvement.