by Michelle K. Johnston, Ph.D.; Larry L. Barker, Ph. D.; and Kittie W. Watson, Ph. D.
With effective communication as a continuous challenge for organizations, we developed The Communication Preference Profile (CPP) in 2011. The goal was to create an assessment tool to help employees better connect with each other in boardrooms, speeches, classrooms and with coaching clients to help leaders, teams, and organizations improve their performance through better communication.
The CPP is a quick and easy inventory that identifies four habitual communication styles: People, Action, Content, and Technology. After answering the 24 questions, you will learn about your strengths as a communicator and your opportunities for improvement.
This inventory is also useful when taken with your work team. Your team will learn about each other’s communication strengths (and challenges) and how to work together more effectively to accomplish its team and organization’s goals.
The twenty-item, self-contained format allows for easy administration.
- The self-scoring assessment includes:
- Self-scoring answer form
- Communication preference grid
- Communication preference interpretation sheet.
The Guidebook helps trainers, consultants and individuals facilitate, administer, and/or interpret the CPP instrument. It provides details about the development of, research with, and guidelines for use of the CPP.