Strategic Communication
A leader’s ability to communicate change quickly and effectively can mean the difference between an organization thriving or declining. During times of uncertainty, complexity and change, communication is the glue that:
- Aligns goals for better coordinated action
- Promotes faster, more effective decision making
- Ensures smooth implementation
Our communication experts help leaders learn “best practices” to engage the right communication channels, processes and practices. We work to ensure that messages build trust, commitment and are:
- Timely
- Consistent
- Aligned
- Transparent
Time-tested Selected Communication Strategies and Tools
1. Communication Audits
- Evaluate usage and effectiveness of current channels, processes and practices
- Use technology most efficiently and effectively
- Adapt messages to employee preferences and practices
- Engage collaborative decision-making strategies and tools
- Standardize operating procedures for clarity and engagement
2. Strategic Stakeholder Roadmaps and Communication Plans
- Provide a framework to ensure messages, initiatives and actions cascade to key stakeholders
- Revise plans as targets are met, circumstances change, or new objectives are identified
- Measure outcomes
3. Key Communicator Programs
- Communicate with Impact - Ensure leaders are well-informed and prepared with consistent messaging to:
- Support the vision, values and change internally and externally
- Engage and influence others to achieve goals
- Present consistent, clear and compelling updates at the right time, through the right channels and to the right people
- Listen to and involve others in key activities and goals
- Team Briefings - Regularly scheduled face-to-face or enhanced video processes that encourage two-way communication from those closest to the source of information
- Cascade information throughout the system within set time frame
- Offer JIT data for managers to share with direct reports
- Provide consistent, timely and accurate information
- Move through layers of workforce simultaneously
- Maintain momentum during change initiative
- Listening Groups - Forum to help leaders engage employees in dialogue to gain input as well as explore and discuss issues.
- Focus Groups:
- Generate hypotheses for future opportunities
- Develop sound approaches for intended audience
- Gain understanding from those on the frontlines
- Enhance use of survey results and delivery channels
- Focus Groups:
Strategic Communication Blogs
Feedback That Fuels Growth: How Great Leaders Communicate Across Levels
In high-performing organizations, feedback isn’t a dreaded annual ritual—it’s a daily act of leadership. Whether you’re guiding a direct report, collaborating with peers or influencing senior executives, the way you give feedback shapes culture, trust and performance. But feedback isn’t one-size-fits-all. It requires nuance, empathy and strategic delivery tailored to the audience. Here’s how leaders […]
Speak Up: Be an Advocate for Respect
“Our lives begin to end the day we become silent about things that matter.” — Dr. Rev. Martin Luther King, Jr. Strong voices for change are essential—not only in society, but within our organizations as well. Yet, a recent Leadership IQ survey reveals that only 29% of employees feel management listens to concerns without blame or defensiveness. […]
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